Are You Still Chasing the Wrong Goals? Don’t Let a Misguided Goal Derail Your Business!
Let me ask you something bold:
What if the problem isn’t your progress -
It’s the goal you’re chasing?
Every business owner starts the year with ambition.
Revenue targets. Hiring plans. Expansion timelines. Big milestones.
But somewhere between January and now, a lot changed:
Market shifts
Hiring challenges
Client churn
Inflation and margin pressure
Burnout or personal disruptions (remember those two hip surgeries?)
And yet… many business owners are still trying to force old goals into a new reality.
Here’s the uncomfortable truth:
Not all goals are worth chasing to the finish line.
Some were set with incomplete data.
Some were based on assumptions that no longer hold true.
Some were emotionally driven - ego, fear, comparison - not strategic.
What matters now isn’t how hard you push…
It’s whether you’re pushing in the right direction.
That’s why now is the perfect time to step back and ask:
Is this goal still aligned with my business model?
Will it actually improve profit and cash - or just look good on paper?
Am I sacrificing long-term health just to “hit a number”?
Do I even want what I set out to chase in January?
This is the mid-year clarity most businesses never take time to gain.
And it’s exactly where we come in.
Through our CFO advisory work, we help clients reframe goals using the 16 Drivers of Revenue, Profit & Cash Flow - so they’re not chasing vanity metrics, but building toward meaningful outcomes.
Sometimes the right move is to double down.
Other times, it’s to pivot - and protect margin, cash, and sanity.
Here’s your opportunity:
Let’s take 30 minutes to pressure-test the goals you’re still chasing.
If they’re solid, we’ll build the plan to hit them.
If they’re off? We’ll reframe the right ones - and redirect your team accordingly.
Because the only thing worse than falling short…is arriving at the finish line and realizing it was the wrong race.
Your Business, Your Success - Powered by Our Solutions.
Cash flow isn’t just about tracking numbers—it’s about understanding the levers you can pull to drive financial stability and long-term success. With the right cash flow strategies in place, you gain control, confidence, and the ability to scale without financial uncertainty. Let’s implement a cash flow system that works for you, not against you.
Power Your Success, by booking a Right Fit call today!
